Generative AI: A Game-Changer for Engaging with Customers?
Overview
The Financial Times, in partnership with McKinsey’s Growth, Marketing & Sales Practice, hosted this webinar for commercial leaders responsible for building marketing capabilities and improving customer engagement. The debate explored how to keep up with the pace of change and assessed the role that generative AI technologies could have for sales and marketing teams in reaching their business goals.
World-Class Business Leaders and Speakers
Key Discussion Points
The business case for generative AI
When considering investment in generative AI, how can businesses quantify the impact on productivity and sales, and assess the ROI?
Evaluating and managing risks
How can the level of risk in generative AI technology be determined and minimised?
Real-world applications
How are early adopters implementing generative AI into marketing and sales functions and what are the outcomes for personalisation and performance?
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